Mouseflow Blog
User studies, development, features, ideas, thoughts

Mouseflow now accepts credit card payments

August 25, 2010 21:48 by mouseflow

After a while with only one payment option (PayPal) we can finally announce that we accept normal credit card payments. That's good news for our members that for many reasons either cannot or will not get a PayPal account.

The credit card payments are handled securely by RBS WorldPay and you have full control over the monthly payments from the WorldPay control panel that you get access to when completing the first payment.



If you have a free account you should consider these reasons for trying a paid plan:

  • Get from 1,000 to 100,000 monthly recorded sessions
    Use our advanced filters and watch all the relevant recordings that can help you improve your website. 
  • Follow your visitors through your payment funnel
    Record and watch important session-dependent pages such as checkout pages, pages behind login and personalized pages. 
  • Watch who's browsing your page right now
    See a live stream of your current visitors. Great for big screen applications. 
  • Affordable: Prices from only 10 EUR/month (~ 13 USD/month)

Upgrade here

...or read more about the features here


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Announcing new feature: Link Analytics

May 25, 2010 07:18 by mouseflow

Understand how visitors interact with your links

Today we're announcing a new feature at Mouseflow.com, Link analytics, that lets you analyze each link on your pages with nine analysis figures including clicks, hovers (roll-overs) and hover-to-click rate. So now you can analyze the effectiveness of your links and see if users abandon the link or hesitate before clicking.

A part of the heatmap visualization

The link analytics is available in the click and movement heatmaps and is visualized with a white bar underneath every link that shows the primary analysis figure. Roll over and see the rest of the figures.

The nine analyses

The link analytics feature offers nine figures to analyse your links:

Clicks Shows the number of clicks the links has got in the selected period.
Hovers Shows the number of time the link has been rolled over by the mouse.
Hover-to-click rate Shows the percentage of hovers that have been converted into a click. This figure can be used to rate the effectiveness of the link.
Hover-to-click time Shows how long time passes between a hover and a click.
Hover time Shows the average amout of time the mouse is over the link.
Hover order A number showing in what order the link was hovered.
Clicking visitors Shows how many visitors that have clicked the link.
Time before hover Shows the average amount of time that passes before the link is hovered.
Time before click Shows the average amount of time that passes before the link is clicked.

Try the feature right now on your account.

Link analytics is available for all subscriptions. 


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Make money with Mouseflow - be an affiliate partner

May 17, 2010 01:12 by mouseflow

Here at Mouseflow we'd like to make money together with our users and at the same time spreading the word about our service.

Today we've launched our affiliate program in co-operation with shareasale.com so that you can start making money with Mouseflow today. We're paying you 40% of everything the users spend on Mouseflow - without any time restrictions. And we're using a 180 day cookie so that users can wait half a year before starting a paid subscription, and you'll still be paid.

Check out more details at http://mouseflow.com/affiliate and give it a try.


Best,

Mouseflow Team

 


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Mouseflow now supports playback of session-dependent pages

May 8, 2010 03:52 by mouseflow

Today we're announcing a very important feature that makes Mouseflow an invaluable tool for e-businesses that not only want to track their anonymous visitors, but also monitor the behavior of ther signed-in users and their online shoppers that use the shopping cart and checkout pages.

These types of pages that depend on the user's previous actions (putting items in the cart, signing up for a membership) and pages with password protection aren't reproduced correctly in the playback window since we overlay the mouse and keyboard actions on top of a cached version of the page. And this cached version is unaware of session state.

The good news is that Mouseflow now fully supports precise playback and analysis of the mentioned page types. This means that you get an accurate playback of all pages, and you can follow your users through checkout processes, through logins and postbacks without losing track of the visitor.

A little tech stuff

You need to be able to upload an executable script file to your web server. We're currently supporting ASP.NET, Classic ASP and PHP, but we'll be adding new scripts along the way. The script file is needed so that the recording javascript can proxy HTML information through to the Mouseflow recording server. Read the full instructions below.

Try it out today!

The feature can be used immediately. Please note that the support of session-dependent pages is available for all paid subscriptions.
If you are using the free plan, you can get started for only 10 € today, and at the same time encourage us to develop even more features!

Instructions


- Click "Edit" on your Websites list and go to the "Installation" section.
- Click "Session support"



- Select your server-side script language, and click "Next"



If you're not sure which language your server can use, a suggestion could be to start from the top. You can test the script at a later stage before activating the function. If your web server uses a technology that is not in the list, please let us know through the contact form.

- Now, a link to the proxy script appears. Click it, and save the script on your local machine, e.g. your desktop.

- Next step is to upload the file to your web server. This is usually done with an FTP client, such as FileZilla or through a control panel such as Plesk. If in doubt, please ask your web host or browse the host's documentation. You are free to decide what folder to upload to. The path is needed in the next step.

- You need to tell Mouseflow where you've put the script. If you own the domain and you have uploaded the script to the www root, just try and hit "Test". But if you've put the script in a subfolder, please fill in the missing part of the URL, and remember to end with a slash (/). Hit "Test" when the URL is complete.



- The result of the test appears under the test button. A green "OK" means that everything is OK. Read more about the error messages and the corresponding resolution below.

- When you've got the OK, hit "Finish". A new recording script appears that you have to paste into your pages. Remember that the old recording script must be replaced with the new one. When this is done, you'll be recording session-dependent pages. Have fun!

Error messages, what they mean, and how to fix them

"Not found" - means that the script was not found on the given URL. Please double check that your URL is correct and that you have uploaded the script to the given folder.

"Script returned an error" - means that the script was found, but that it could be executed. There are two possibilities: (1) the script type could not execute on the web server. In this case go back and try some of the other script languages, or consult your web host to hear which script languages can be used. (2) there is a firewall that is blocking outgoing http requests. If this is the case, create firewall rule that permits outgoing http requests on port 80.

"Script returned error XX" - means that the script was found, but that there was a problem while accessing the script. Make sure that you have access rights to execute the script. XX represents the HTTP status code, so you could also check out what exactly the code means here.


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Mouseflow featured in "Cool Websites and Tools" at MakeUseOf.com

May 5, 2010 22:35 by mouseflow


Mouseflow.com has been selected for the "Cool Websites and Tools" listings at the popular blog MakeUseOf.com. Check out the list here.
 
Mouseflow has also been reviewed at MakeUseOf, that said the following about Mouseflow:

"You cannot successfully cater to your site’s visitors solely by knowing h ow many people visited your site; you need to find a way to know what they actually do once they are on your site. This is what Mouseflow lets us do."

Read the full review here.


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Announcing new feature: Movement Heatmaps

April 27, 2010 06:29 by mouseflow

We're now announcing yet another new feature at Mouseflow.com, Movement heatmaps, that lets you see heatmaps of your users' mouse movements. So now you have three different heatmap analyses that can help you understand how users are using your web pages: Click heatmaps, Movement heatmaps and Viewport maps.



A cheap eye tracking alternative
Movement heatmaps give you a visual understanding of the summarized mouse movements on your pages and can help you find areas that gets too little (or too much) attention. Research studies show that there is a strong correlation (84%)* between the web page regions scanned by your eyes and the regions visited by the mouse cursor. This makes Mouseflow a very efficient and cheap alternative to eye tracking.

Day-to-day analysis
Both the new Movement heatmaps and the other two heatmap analyses can now be viewed on a day-to-day basis using a custom date range. So you don't have to wait seven days before seeing the effect of a change to your website.

Check out the movement maps right away!
Movement heatmaps are immediately available on your account. You can access them in the Page Analysis overview and details pages.

Movement heatmaps are available for all subscriptions.

*) http://portal.acm.org/citation.cfm?id=634067.634234

 

 


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Announcing new feature: Live stream

April 20, 2010 06:43 by mouseflow

Today we're announcing a new feature at Mouseflow.com, Live stream, that lets you watch near-realtime videos of the users that are online on your website. So sit back in your control room and watch as your visitors enter your site, interact with your pages, and leave the site again.

A perfect app for the big screen
The live stream feature has been requested by a couple of users that wanted to show their website with live users on their big screen. This way they can see how users react to changes immediately, and quickly intercept bugs and design flaws.

Advanced filtering options
The live stream can be filtered in the same way the recording list is filtered. So if you want to limit the stream to include only visitors that came from search engines, or only visitors that entered your landing page, go right ahead.

 

Start using it today!
To start using live stream, simply navigate to your recordings overview and click the link "Live stream" (se above). If you want to filter the live stream, then start by filtering the recording list, and then click the "Live stream" link.

We hope you enjoy this new feature, and please don't hesitate to suggest new features - use the "Feedback" link on our website.

Live stream is available for all paid subscriptions.


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Reviews at ui-patterns and other blogs

April 16, 2010 17:06 by mouseflow

Mouseflow has been reviewed at ui-patterns.com, a website dedicated to design patterns for web user interfaces. The review compares Mouseflow with two other tools, Userfly.com and ClickTale.com. Anders Toxboe at ui-patterns.com makes the interesting conclusion that "Everything below 10.000 recordings is useless" if you want to make meaningful analyses, and not just watch a few videos.



Read more conclusions at ui-patterns.com

Mouseflow has also been mentioned at a couple of other blogs. Check out these links (not all English):

http://digitalblogista.posterous.com/real-time-web-analytics-for-your-website
http://www.makeuseof.com/dir/mouseflow-real-time-website-statistics-tool/
http://www.kabytes.com/desarrollo/graba-el-movimiento-del-mouse-de-los-visitantes-a-tus-sitios-web/
http://www.demene.com/discussion/25278/graba-el-movimiento-del-mouse-de-los-visitantes-en-tu-sitio-web/
http://www.xtit.net/post/mouseflow/
http://tafreevar.wordpress.com/2010/04/13/mouseflow-website-visitor-click-analysis/


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New logo just arrived

April 13, 2010 07:17 by mouseflow

We've so happy that Mouseflow's new logo has arrived. The old sketchy font has been replaced with a logo that clearly shows what we're in business for: tracking the mysterious ways of the mouse.

And, by the way, we can warmly recommend crowdspring.com that made around 90 designers work hard to meet our needs.

Visit our website - now in all shades of blue - at mouseflow.com


/ Mouseflow team


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Mouseflow reviewed at KillerStartups

April 8, 2010 18:18 by mouseflow

Yesterday KillerStartups.com featured Mouseflow on their site, stating that Mouseflow enables webmasters to "give the people what they want".

KillerStartups writes:

"The specter of services on offer include heat maps that highlight which sections of your site are warranting the most attention along with a tool for analyzing landing pages, and determining how they can be taken one step further. But above everything else, on this site you are provided with the ability to record your visitors and see exactly what they do when they are on your site. You can figure out how intuitive the site feels on the whole, and if people find using it natural or forced."

Finally, the reviewer gives his take on why Mouseflow could be a killer app: "It makes for having a more likable site on the whole, and one that could effectively lead to a bigger income."

View the review here: http://www.killerstartups.com/Web-App-Tools/mouseflow-com-analyzing-the-behavior-of-visitors

And try it out yourself at: http://mouseflow.com

 


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